Forty-eight percent of people will exchange their password for a piece of chocolate, 91 percent of cyberattacks begin with a simple phish, and two out of three people have experienced a tech support scam in the past 12 months. What do all of these have in common? They make use of social engineering: when an attacker preys on our human nature in order to defraud. Also in common, these small, very human actions have led to billions of dollars of loss to global business.
People are by nature social. Our decision making is highly influenced by others. We are also overloaded with information and look to shortcuts to save time. This is why social engineering is so effective. In this blog, I’ll share the psychology behind Cialdini’s Six Principles of Persuasion to show how they help lure employees and customers into social engineering hacks. In this article, we'll provide some tips for using those principles to create a social engineering resistant culture.
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