Remembrance honours those who serve to defend our democratic freedoms and way of life.
We unite across communities, cultures and faiths to remember the service and sacrifices of the Armed Forces community from the UK and the Commonwealth. We reflect on the contributions of those who serve today, and of veterans and their families. We also remember all those who have lost their lives while in service.
Remembrance is deeply personal. It may mean wearing a poppy in November. It could mean joining with others in your community on an anniversary. Or it could mean taking a moment on your own to pause and reflect. Everyone is free to remember in their own way. Find out more in the stories here.
The Poppy Appeal is our flagship campaign held every year in October and November.
Founded in 1921, the Appeal raises funds for the Royal British Legion’s vital work supporting serving personnel, veterans and their families throughout their lives with whatever the need, whenever it’s needed.
Our support for those in need is made possible by the generous donations of the public and the 60,000 Poppy Appeal collectors and volunteers who dedicate their time each year to helping fundraise across the country.
In 2026 poppies will be available from 22nd October at local supermarkets, high street shops, train stations or online at our Poppy Shop.
The simple act of wearing a poppy sends a personal message of thanks and support for the Armed Forces community to see, and we ask the public not to underestimate the impact that wearing a poppy has on those who serve, and their families.




