Amazon shoppers in the UK could receive a share of £900m in compensation, once a legal claim is submitted against the technology giant.
The proposed claim alleges the company breached competition law and caused customers to pay higher prices.
It is being led by consumer-rights champion Julie Hunter, who says products sold on Amazon.co.uk and the Amazon app obscured better-value deals. The collective action is due to be filed before the end of the month.
Started as an online bookseller, Amazon is now the biggest e-commerce company in the world. More than 80% of purchases on the site are made via featured offers in the "buy box".
But Ms Hunter alleges independent sellers are excluded from the buy box, even when they offer the same product cheaper or on better terms - thus breaching UK and EU competition law.
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