NORTON Motorcycles has endured its fair share of headlines over the past 12 months but from a bleak situation, the firm is now courting considerably more positive publicity as it heads into 2021 with a fresh outlook.
Indeed, the landscape could not be any more different; staff have been taken on, motorcycles are being readied for manufacture and the final pieces of the puzzle are beginning to fall into place.
Much of the news regarding Norton was - in the early days of the collapse - a torrent of negative energy, solely aimed at the previous administration. One of the biggest mountains John Russell (Interim CEO) and new owners TVS have to climb is turning that negative feeling into a positive outcome for existing and potential customers.
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