Windows 95 release included a commercial featuring The Rolling Stones' 1981 single "Start Me Up" (a reference to the Start button). It was widely reported that Microsoft paid the Rolling Stones between US$8 and US$14 million for the use of the song in the Windows 95 advertising campaign. However, Microsoft said that this was just a rumor spread by the band to increase their market value, and the company actually paid a fraction of that amount.
A 30-minute promotional video, labeled a "cyber sitcom", featuring Jennifer Aniston and Matthew Perry, was also released to showcase the features of Windows 95.
The Windows 95 CD included various Easter Eggs: music videos of Edie Brickell's "Good Times" and Weezer's "Buddy Holly", a trailer for the film Rob Roy, and the computer game Hover!
And finally: here is Bill Gates featuring in a game of Doom(!) - while telling game developers of the benefits of programming for Win95.