Tuesday, 12 May 2020

Mad dash for webcams with surge in videoconferencing has turned out rather nicely for Logitech

Webcams – like toilet paper and disinfectant wipes – have become an increasingly scarce commodity since the start of the pandemic, with analysts at the NPD Group reporting an almost-threefold increase in sales for the first three weeks of March.

This was not lost on Swiss peripheral maker Logitech International, whose balance sheet saw the benefit of those remote workers suddenly needing a cam, with sales of the teleconferencing aids increasing 13.6 per cent – nearly $10m – from the same quarter last year to $40.1m in its Q4 ended March 31.

Logitech's basic HD webcam, the C270, is perhaps the best example of this. The tech staple typically costs $25 in the US. During normal times, it's sold for as little as £12 on Amazon UK, according to data from CamelCamelCamel. But immediately after the start of the nationwide lockdowns in the US and UK, some eBay sellers were asking for as much as $130.

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