At the end of February, MIT Technology Review emitted a pithy rundown of a 34-page research paper from maths-modelling boffins at Brandeis University in the US; the paper essentially posited that in a bid to make that all-important "countercultural statement", hipsters can end up looking alike. For groovy models of how random acts by hipsters "undergo a phase transition into a synchronized state".
Accompanying the article was an edited stock image of a generic millennial chap in plaid shirt and standard-issue beanie, or "trendy winter attire", as Getty put it.
"We promptly got a furious email from a man who said he was the guy in the photo that ran with the story. He accused us of slandering him, presumably by implying he was a hipster, and of using the pic without his permission. (He wasn't too complimentary about the story, either.)"
The stock photo giant checked the model release and lo! The guy in the image wasn't even the same dude who was complaining. "He'd misidentified himself"!
"All of which just proves the story we ran: hipsters look so much alike that they can’t even tell themselves apart from each other."
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