Following a year of leading the retail industry in sustainability initiatives, we decided to do something different with our Christmas advert and continue to raise awareness of rainforest destruction caused by palm oil production, and its devastating impact on the critically endangered orangutan.
However, it has been ruled our advert will not appear on TV alongside other supermarkets as it was banned by advertising regulations on grounds of political advertising.
Find out more about our ‘No Palm Oil’ Christmas range by visiting Iceland online and searching for products using the 🐵 icon or by looking for the green 'No Palm Oil' badge on our products in store.
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