Major BSB sponsor Oxford Products is considering leaving the championship due to the series’ partnership with title sponsor Zyn.
BSB struck a deal with the nicotine pouch manufacturer in June 2025, however, Oxford Products is concerned about the impact it could have on racing fans and motorcyclists in general.
Zyn took over the role of title sponsor earlier this year when long-time partner Bennetts ended its partnership with the British series. The company is a subsidiary of tobacco giant Philip Morris International, with its nicotine pouches advertised as ‘smoke-free’ alternatives to cigarettes.
However, studies have suggested that the pouches are “highly addictive”, which Oxford Products says “is not compatible with our philosophy of making life on bikes better”.
Oxford Products has been a mainstay in the world of two-wheel racing since the mid-1970s, and in recent years it has backed riders and teams in BSB. Oxford Products was previously the title sponsor of the Moto Rapido Ducati team.
Well done Oxford Products - good to see a company with decent ethics. Now if only big tech could learn how to behave...
No comments:
Post a Comment