BT is to be phased out as a "flagship" brand for millions of consumers as the former state-owned phone monopoly seeks to see off rivals in the fierce broadband market.
The BT Group has said that it will instead focus on promoting its EE division, in sweeping reforms that will spark fears the company's much-loved BT television adverts are to be consigned to history.
It is keeping BT as the primary brand for business customers and a spokesman said that there are no plans to change the company's name.
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