Sonos have recently been offering a “recycling” scheme for its old speakers - where customers would “trade” for a 30% discount. In short, Sonos’ “trade” process required customers to place their device in “recycle mode” to receive a 30% trade-in discount. While “recycle mode” sounded good, it was more like a self-destruct mode as it turned your once glorious speaker into an unusable brick.
That policy drew the ire of many Sonos faithful, as it was a waste of good tech that Sonos could refurbish and resell or the user could donate to a friend. Not to mention it unnecessarily added more work for e-waste recycling centers.
After plenty of blowback from fans, Sonos quietly walked back its policy of placing devices in “recycle mode” by deleting the option from the app and replacing it with a prompt to call customer service to receive the 30% discount.