Tuesday, 4 April 2017

Yahoo and AOL are part of Verizon's new 'Oath' brand

On Monday, Business Insider reported a scoop: that after Verizon completes its acquisition of Yahoo, AOL and Yahoo “plan to call themselves by a new name” and that the new name is Oath. AOL CEO Tim Armstrong, who oversees the media division that will include Yahoo after the acquisition closes, subsequently confirmed the Oath name with a tweet.

But the headlines about this news have been extremely misleading. “Say goodbye to AOL and Yahoo,” reads a headline at The Week. “Yahoo to be renamed Oath,” says a headline at The Hollywood Reporter. Those are incorrect.
Yahoo, the media brand so many consumers know, that includes Yahoo Finance, Yahoo Sports, Yahoo News, and other verticals, is not going away.
Oath is simply the name Verizon has chosen for the media division that will house Yahoo’s media sites, AOL (including TechCrunch and Engadget) and Huffington Post.