Competing with Chinese-made EVs has been the goal — and demise — of many an automaker from Europe to America and Japan. This includes Honda, which announced $15.8 billion in losses as a result of trying to keep up with China's cheap EVs. These losses were the result of a dramatic pivot in its EV strategy, which saw the automaker canceling its electric 0 Series vehicles and the EV it was developing with Sony.
With China's automakers releasing cheap EVs that boast looks, interiors, tech, and features to rival those from outside brands, automakers like Honda have started to struggle with sales in the country. Honda's sales in China dropped from 1.62 million units in 2020 to just 640,000 units in 2025, and annual production volume in the country may fall below 600,000 by the end of 2026.
Even the auto giant Honda can't compete against the Chinese competition. So - what are we all going to do? Save a few quid & destroy what is left of our car industry? Not Kim & me. BUY BRITISH - before it's too late!
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