21 January 2026

Hang on, is it 1st April? Sony and TCL join forces!

Sony Corporation ("Sony") and TCL Electronics Holdings Limited ("TCL") today announced that the two companies have agreed to move forward with discussions and consideration for a strategic partnership in the home entertainment field.

Specifically, the two companies have signed a memorandum of understanding to confirm their intentions to establish a joint venture that will assume Sony's home entertainment business, with TCL holding 51% and Sony holding 49% of its shares. The joint venture will operate globally, handling the full process from product development and design to manufacturing, sales, logistics, and customer service for products including televisions and home audio equipment. Sony and TCL will proceed with discussions toward executing definitive binding agreements by the end of March 2026. Subject to execution of the definitive agreements and relevant regulatory approvals and other conditions, the new company is expected to commence its operations in April 2027.

You couldn't make this stuff up: Sony one of the biggest & best electronics companies on the planet - partnering up with & handing the reins to TCL of all folks!!! I honestly wouldn't use TCL if they were giving their kit away. What a crazy world we live in... 

www.sony.co.jp


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