The UK’s creative industries have today launched a bold campaign to highlight how their content is at risk of being given away for free to AI firms as the government proposes weakening copyright law. A government consultation seeking views on the copyright issue closes today.
The ‘Make it Fair’ campaign was developed to raise awareness among the British public about the existential threat posed to the creative industries from generative AI models, many of which scrape creative content from the internet without permission, acknowledgement, and critically, without payment.
The impact on creative businesses and individuals throughout the country – who collectively generate over £120 billion a year towards the UK economy – will be devastating if this continues unchecked, or worse still if the government legitimises this content theft.
On 25 February, which is the last day of the government’s consultation, regional and national daily news brands are running the same cover wrap and homepage takeover. READ MORE...
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