30 March 2022

HP buys Poly, the company formerly known as Plantronics

Plantronics' (now Poly's) long independent streak is coming to an end. HP is acquiring Poly in an all-cash deal worth $3.3 billion including debt. HP said the purchase would bolster its "hybrid work" offerings, such as headsets and videoconferencing hardware. The computing giant didn't say if Poly would still operate as a distinct brand or retain its CEO (we've asked HP for comment), but the deal is expected to close by the end of 2022.

Don't expect this to lead to HP-branded consumer headphones or earbuds. When Plantronics rebranded as Poly, the company was already transitioning from personal audio to work-oriented products like meeting room speakers and videoconferencing cameras. Only a handful of items (such as the Voyager headphone range) are designed with home use at least partly in mind. As it stands, HP already targets everyday users with its gaming-focused HyperX brand.


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