Amazon has knowingly tricked its users into signing up for its premium Prime subscription offering, documents shared with Business Insider reveal.
The documents revealed that the company has been concerned that its user interface on Amazon.com has led customers to feel pressured into signing up for Prime, since at least 2017.
These specific design decisions, which are commonly referred to as “dark patterns,” intentionally push users into acting unintentionally through misleading captions or imagery.
If a user clicks on the “Get FREE Two-Day Delivery with Prime” tab at check out, there is no additional confirmation steps and the shopper is automatically signed up to the 30-day free Prime trial, which after 30 days will incur a cost.
In order to cancel the subscription they unintentionally signed up for, users have to navigate through a number of pages to end the subscription.
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