06 December 2019

Watch: Local hardware shop hailed for ‘Christmas ad of the year’ which cost just £100

The owner of an independent hardware shop in Mid Wales has said he has been “overwhelmed” after a £100 Christmas advert starring his son became a viral sensation.

Thomas Lewis Jones, who runs Hafod Hardware in Rhayader, with his grandparents, created the promotional video with the help of family and friends.

It features his young son Arthur as he goes about the shop helping customers, carrying out handiwork and putting up Christmas decorations. The ad then ends with Arthur transforming into his father, with a slogan encouraging visitors to “be a kid this Christmas”.

Mr Jones said their aim was to encourage people to shop locally over Christmas. He said: “The underlying message is that small independent businesses can offer you just as much as your large high street chains. “Try and shop locally over Christmas if you can.”

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