Microsoft’s Windows OEM revenue fell 27% in the July to September 2026 quarter, and Microsoft says it was “driven by the Windows 10 end of support demand in the prior year, inventory drawdowns by OEM and channel partners, and weaker PC market demand.” As it turns out, the people who rushed to buy PCs before Windows 10 support ended last year don’t have a reason anymore to upgrade…
Meanwhile, a big chunk of PC users still hasn’t moved on. In September 2026, nearly a year after Windows 10 support ended, Steam’s hardware survey shows Windows 11 at 71.34% with 0.37% growth, while Windows 10 had 0.71% growth and 23.61% market share.
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