29 June 2026

The era of cheap AI is ending – what comes next?

Organisations are becoming increasingly concerned about the rising cost of AI. With many projects yet to demonstrate a positive return on investment and expenses continuing to climb, IT leaders are looking for ways to optimise their spend.

In recent Computing research among 107 UK IT leaders, 60% said they were either concerned (30%) or very concerned (30%) about rising AI subscription costs, compared with just 8% who said they were not concerned.

Cost increases were also by far respondents’ biggest beef with AI vendors - cited by 43% - with compliance and data handling issues a distant second at 25%.

As you sow - so shall you reap. Go for the cheap option: sack / de-skill your workforce. Then realise the cheap option - is no longer cheap! What are you going to do then?...

www.computing.co.uk


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