LiveWire, the first electric motorcycle from Harley-Davidson, became a standalone brand in 2021. The Milwaukee-based company announced that it would be spinning out its electric motorcycle division as its own company with a distinct lineup and a tailored retail experience.
I rode the LiveWire when it was released back in 2020. I loved it, a great bike - but the price back then was £30k - a lot of dough for a (albeit nice) one trick pony. The price dropped in Aug last year to £18,290. You can now pick one up (brand new) for £12,990 - which to be honest is a bargain!
LiveWire as a brand is doing well in the electric motorbike sector - but the numbers are paltry! Have a read of this article: "LiveWire’s 2025 financial report states that the American bikemaker sold 653 electric motorcycles in 2025 – up by 7% from 612 units in 2024".
Makes you wonder how long they can keep this up?...
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