Honda has been showing a remarkable ability to undercut the competition with its new motorcycles over the last few years – with machines like the CB750 Hornet, Transalp and the new CB1000 Hornet all surprising with their combination of a low RRP and relatively high specification. The further down the market you more the more difficult it becomes to undercut rivals but Honda’s GB350S is doing its best to repeat the feat by coming in at under the £4k mark at £3949 when it reaches dealers in January 2025.
That puts it as close as makes no difference to its nearest rival, the £3899 Royal Enfield HNTR 350, and substantially undercuts the Enfield Meteor 350 or Classic 350 models. Given the sales success of those machines in recent years, Honda is well placed to cash in.
Well done Honda! We all like new shiny things, but I've been horrified by all the tech and huge price tags attached to bikes these days. We need a dose of realism in motorcycling! If the big manufacturers don't get that message & soon - some folks will get tempted to go to the dark side & buy into Chinese bikes. Yuk!
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