Why are PC manufacturers so keen on built in Artificial Intelligence?

 

While vast swathes of the computer industry remain hellbent on inflating the AI PC hype bubble, the response from some analysts and biz consumers is milder as they sit on the side to see how the first generation tech shapes up.

Gartner told us recently that it expects AI to this year generate revenue for the infrastructure kit makers - think servers, storage and so on - as they prepare for wider adoption of model training or generative AI applications.

As for on-device AI breathing new life into PC sales, a part of the market that has only recently emerged from a two-year slump, this isn't going to be a big driver. In fact, device spending is forecast to grow just 3.6 percent year on year in 2024.

Ranjit Atwal, Gartner research director focused on the impact of Gen on AI PCs, told The Register today: "If PC vendors insist on charging a premium for AI PCs without demonstrable benefits, then business will buy no-AI PCs or those with lower specs.

"Those buying [the PCs] have got to make a choice," he added.

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