21 August 2023

Road Safety: Travel Like You Know Them - Think!

On the 29 January 2022, The Highway Code changed to improve road safety for people walking, cycling or horse riding.

The changes were communicated in two phases.  A factual awareness raising campaign ran in February-March 2022, followed by a broader behaviour change campaign, ‘Travel Like You Know Them’ in July-August 2022.   To continue embedding the changes and encouraging uptake of the guidance, ‘Travel Like You Know Them’ is re-launching in August 2023.

The campaign speaks to everyone who uses the road, with a focus on those who have a greater responsibility to reduce the risk that they may pose to others.

By offering a snapshot into the lives of everyday road users, we want to help people see more than vehicles on the road. The campaign aims to help all road users better understand each other and encourage positive behaviours to help keep everyone safe.


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