While you might expect Homer Simpson to hand over personal details in exchange for a donut, you wouldn't expect cybersecurity professionals to do the same.
However, technology services provider Probrand has carried out a study at a cyber expo attended by UK security professionals, where attendees voluntarily shared sensitive data including their name, date of birth and favourite football team -- all to get their hands on a free donut.
This follows recent news that millions of accounts are still using '123456' as a password, with people's names, favourite football teams and favourite bands also commonly employed.
"We wanted to put this theory to the test and see just how willing people were to give up their data," says Mark Lomas, technical architect at Probrand. "We started by asking conversational questions such as 'How are you finding the day? Got any plans for after the event?' If someone happened to mention they were collecting their kids from school, we then asked what their names and ages were. One individual even showed a photograph of their children."
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